2024 Toyota Prius Prime
The 2024 Toyota Prius Prime is sold in the U.S. as a plug-in hybrid midsize sedan with 2 EPA-rated configurations. The most efficient version, the Prius Prime SE, is EPA-rated at 52 mpg combined. NHTSA lists 4 recall campaigns for this model year, which gives it a Safety Signal grade of C. Owners have filed 15 complaints, most often about the electrical system. NHTSA crash-tested it at 5 stars overall. Manufacturer pricing runs from $33,375 to $40,070 across 3 trims.

| Trim | Powertrain | Drive | MSRP | HP | Torque | MPG comb | Seats | Cargo (2nd row) | Wheels |
|---|---|---|---|---|---|---|---|---|---|
| SE | Plug-in hybrid | FWD | $33,375 | 150 hp | 139 lb-ft | 52 mpg | 5 | 20.3 cu-ft | 17 in |
| XSE | Plug-in hybrid | FWD | $36,625 | 150 hp | 139 lb-ft | 48 mpg | 5 | 20.3 cu-ft | 19 in |
| XSE Premium | Plug-in hybrid | FWD | $40,070 | 150 hp | 139 lb-ft | 48 mpg | 5 | 20.3 cu-ft | 19 in |
MSRP excludes destination. MSRP for 3 trims is taken from Toyota’s press kit for the same car filed under another name (prius plug in hybrid), where this kit states no price. Open a trim for the complete spec sheet and standard/optional equipment. Have the car in front of you? Decode its VIN to see which of these trims it is and what it was priced at.
Specs & fuel economy
Source: EPA fueleconomy.gov| Configuration | Powertrain | Drive | Engine / motor | City | Hwy | Comb | Range | kWh/100mi | Charge (240V) | Annual fuel* |
|---|---|---|---|---|---|---|---|---|---|---|
| Prius Prime SE | Plug-in hybrid | FWD | 2.0L 4-cyl + 120 kW AC Induction | 53 | 51 | 52 (89 MPGe blended) | 45 mi electric | 26 | 4 h | $1,300 |
| Prius Prime | Plug-in hybrid | FWD | 2.0L 4-cyl + 120 kW AC Induction | 50 | 47 | 48 (79 MPGe blended) | 40 mi electric | 29 | 4 h | $1,400 |
*EPA estimate at 15,000 miles/year at EPA reference fuel and electricity prices. fueleconomy.gov record ids: 47501, 47500.
Emissions & certification
Source: EPA emission certificates| Configuration | Smog rating | Emission standard | Where it can be sold new | SmartWay |
|---|---|---|---|---|
| Prius Prime, Prius Prime SE | 7 / 10 | Federal Tier 3 Bin 30 / California LEV-III SULEV30 | All 50 states (federal, all altitudes); California and states following California standards | SmartWay |
Certified for all fifty states, so it can be registered new anywhere in the U.S.
The smog rating scores tailpipe pollutants other than greenhouse gases, 1 (worst) to 10 (best), and is comparable only within a model year. The standard is the federal bin or California tier the configuration was certified to. Both come from the EPA certificate behind the window sticker.
The cheapest ownership win
Insurers price the 2024 Prius Prime very differently, and the gap between the best and worst quote on the same car and driver is usually larger than any option you are weighing on this page.
How to compare cover →Affiliate disclosure: some links on this page are affiliate links. If you request a quote or buy through them we may earn a commission at no extra cost to you. Nothing on this page changes because of it.
Recalls (4)
Source: NHTSA recall databaseBack Over Prevention
25TB13/25LB06/WRE25Equipment
24R2Latches/Locks/Linkages
24TB06 / 24TA06These are vehicle campaigns — the ones the automaker filed against this model. NHTSA also records equipment recalls, filed by a parts maker against a component (a tyre, a child seat, an aftermarket part), and those are not listed here or counted above. nhtsa.gov/recalls shows both for a VIN.
Whether any of this applies to one specific Prius Prime
A campaign covers a build range, not a model year, so two identical-looking cars from 2024 can differ. Both of these check a VIN against the manufacturer’s own list, free, in about ten seconds. Toyota publishes its own lookup because federal rule 49 CFR 573.15 requires it to, and to keep it current to within seven days.
Hear about a recall before the letter does
The manufacturer’s letter is the last step of a recall: it has up to 60 days after filing to mail owners, at the address on the registration. We email you the day NHTSA posts a recall on the 2024 Toyota Prius Prime, with what to do next. Nothing else, ever — no newsletter, no marketing, one-click unsubscribe in every message.
Parts & accessories for the 2024 Toyota Prius Prime
Search by fitment on eBay Motors — OEM take-offs, aftermarket, and the trim pieces dealers no longer stock. The listing and the price are the seller's.
Find parts for this Prius Prime →Owner complaints
Source: NHTSA complaint database3 involved a crash · 0 a fire · 3 injuries · 0 deaths reported
8.5 per 10,000 built · Toyota reported 17,658 Prius Prime built (its Early Warning production report to NHTSA)
Filed per year: 2024: 4 · 2025: 4 · 2026: 7
Most-cited components
In owners' own words
Filed with NHTSA by the people who own these cars, one per problem area. Quoted as written, with anything identifying removed.
The design and engineering of this vehicle is defective. All of the vehicles on the road need to be recalled. The outside an inside edges of the tire wear at an extreme rate which will result entire failure, collision, and eventually fatalities.
The contact owned a 2024 Toyota Prius Prime. The contact stated that while driving 20 MPH with cruise control engaged, while depressing the brake pedal, the vehicle accelerated. The vehicle crashed into the rear bumper of the vehicle ahead. The air bags deployed and the vehicle was deemed a total loss.
The contact owned a 2024 Toyota Prius Prime PHEV. The contact stated that while driving at 40 MPH, the vehicle was involved in a head-on collision with another vehicle that was traveling towards the contact's vehicle at approximately 50 MPH. The contact stated that during the impact, the steering wheel detached and hit the driver's body.
This is a 2024 Toyota Prius prime lease in February 2024. I went to our trusted local car shop for our annual inspection, and was told that we need to replace all four tires and we’re just passed 24,000 miles on our odometer. We are two seniors living in New York State and we only drive on paved roads.
Top of side mirrors melt and warped in hot weather. It popped off while driving at freeway speeds into traffic
The contact owns a 2024 Toyota Prius Prime. The contact stated that occasionally the liftgate opened independently. There was no warning light illuminated. The contact stated that there was a crack on the power liftgate plastic trim.
Complaint counts are raw owner reports to NHTSA, not verified defects, and scale with how many were sold. Use them to spot patterns, not to rank.
Reported by Toyota itself: 12 death-or-injury claims on this model year in its quarterly Early Warning reports to NHTSA (49 CFR 579.21): 14 injured, as claimed, not verified — about 68 per 100,000 built. Every Prius Prime model year, by year and system → Dated and by system, they are exhibit F of the defect dossier.
Crash ratings
Source: NHTSA NCAP| Configuration | Overall | Frontal | Side | Rollover | Rollover risk |
|---|---|---|---|---|---|
| 5 HB FWD | ★★★★★ | ★★★★☆ | ★★★★★ | ★★★★★ | 9% |
NHTSA New Car Assessment Program. Standard driver-assist: forward collision warning, lane departure warning, automatic emergency braking.
Service bulletins & campaigns
Source: NHTSA manufacturer communicationsMost often about: Electrical System, Structure, Engine, Unknown Or Other, Equipment.
- 26TC01 Service campaign2026-09-08 · Electrical System
- An electrical connection for the rear window defogger may not have been installed correctly during vehicle assembly. Overtime, this can cause the rear window defogger to become inoperable, which could reduce visibility through the rear window when moisture or condensation is present
- T-SB-0104-21 Rev2 Service bulletin2026-02-27 · Engine
- OBSOLETE NOTICE February 27, 2026: This bulletin is no longer applicable and is now obsolete.
- T-SB-0055-24 Rev2 Service bulletin2026-01-07 · Unknown Or Other
- Some 2005 – 2026 Toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. Follow the procedures in this bulletin to remediate the odor and address this condition. The purpose of this Service Bulletin is to provide general guidelines and procedures for odor remediation. This Service Bulletin provides a guide on how to prepare and treat the interi
- T-TT-0784-25 Rev1 Service bulletin2025-06-17 · Engine
- Some ECUs can set a DTC that is common with other ECUs. This can lead to accidental use of the wrong repair manual when diagnosing these type of DTCs.
- T-TT-0784-25 Service bulletin2025-06-13 · Engine
- Some ECUs can set a DTC that is common with other ECUs. This can lead to accidental use of the wrong repair manual when diagnosing these type of DTCs.
- T-SB-0058-23 Rev1 Service campaign2025-06-13 · Electrical System
- The air conditioning dye injection tool kit has been developed to aid in identifying the location of air conditioning refrigerant leaks. The procedures outlined in this Service Bulletin aid in locating, inspecting, and repairing refrigerant leaks.
- T-TT-0779-25 Service bulletin2025-04-02 · Electrical System
- To assist with the early detection and early resolution of audio related concerns you may be asked to recover MMR data from the head unit. The following steps are instructions on how to retrieve the data from the system and are only to be used when requested by FTS and/or FPE.
- T-SB-0107-20 Rev2 Service bulletin2025-02-12 · Engine
- OBSOLETE NOTICE February 11, 2025: This bulletin is now obsolete. Please see T-SB-0021-25.
A service bulletin is the manufacturer telling its dealers how to diagnose or repair a known condition. It is not a recall, not a finding that the vehicle is defective, and the work is not automatically free — though a bulletin is often what a dealer works from when you describe a symptom, so quoting the document number can save a diagnosis. The count is every communication filed; the list shows the most recent, one entry per campaign, because a single campaign is usually filed as several documents on the same day. The summaries are NHTSA's; the full documents come from the manufacturer.
At the New York inspection station
Source: New York State DMVIn New York’s inspection lanes over the 12 months to Oct 10, 2026, the 2024 Toyota Prius Prime failed the emissions check on 2.9% of first inspections — higher than the 1.5% for every 2024 model-year vehicle inspected; and the safety inspection on 1.6% (every 2024 vehicle: 0.74%).
failed emissions
1,551 initial inspections of 1,491 vehicles.
| Measure | The 2024 Prius Prime | Every 2024 vehicle | Behind it |
|---|---|---|---|
| Failed the emissions check | 2.9% | 1.5% | 1,187 |
| Failed the safety inspection | 1.6% | 0.74% | 1,551 |
| Air-bag warning lamp stayed lit | 0.13% | 0.17% | 1,551 |
| Miles driven a year | 7,498 | 9,424 | odometer at inspection |
| Average odometer | 16,839 | 21,104 | odometer at inspection |
New York’s emissions test on these model years is an on-board diagnostics check: it fails a car whose check-engine light is on or whose self-tests have not finished. First inspections only, so a car that failed and came back is counted once; private and special plates, not taxis, livery or commercial plates. A rate appears only where at least 200 inspections stand behind it. “Every 2024 vehicle” is every 2024 model-year car, SUV and pickup inspected in the same window, all makes. This is the state’s record of test results, not a reliability score by itself. Source: New York State Department of Motor Vehicles, Vehicle Inspections (data.ny.gov, Open NY terms).
Compare the 2024 Prius Prime with
Any vehicle, your weights →| Head-to-head | Verdict | |
|---|---|---|
| 2024 Hyundai Elantra · Midsize Sedan · grade C | Prius Prime +4.2 | |
| 2024 Honda Civic · Midsize Sedan · grade C | Prius Prime +4.1 | |
| 2024 Nissan Altima · Midsize Sedan · grade B | Prius Prime +20.6 | |
| 2024 Tesla Model 3 · Midsize Sedan · grade C | Model 3 +7.7 | |
| 2024 Nissan Sentra · Midsize Sedan · grade B | Sentra +2.2 | |
| 2024 Audi A7 · Midsize Hatchback · grade A | Prius Prime +10.3 |
Prius Prime by model year
all years, side by side →Common questions about the 2024 Prius Prime
Source: EPA, NHTSA and manufacturer press kitsHow much does the 2024 Toyota Prius Prime cost?
Manufacturer pricing runs from $33,375 for the SE FWD to $40,070 for the XSE Premium FWD, across 3 trims. Those are MSRPs from the manufacturer's own press material; they exclude destination, options, taxes and whatever the dealer adds. Every trim and price is listed above.
Does the 2024 Toyota Prius Prime have any recalls?
NHTSA has posted 4 recall campaigns for the 2024 Toyota Prius Prime. The most serious on file is 26V049000, covering Latches/Locks/Linkages. Check your own VIN at nhtsa.gov/recalls; a recall applies to specific build ranges, not every car.
How safe is the 2024 Toyota Prius Prime?
NHTSA gave the 2024 Toyota Prius Prime 5 stars overall in its New Car Assessment Program tests — 4-star frontal crash, 5-star side crash, 5-star rollover. WhichTrim also grades it C (79/100) on its recall record, which is a different question from crash protection.
What is the fuel economy of the 2024 Toyota Prius Prime?
Across the 2 EPA-rated configurations of the 2024 Toyota Prius Prime, the best EPA combined figure is 52 mpg (MPGe on the electrified versions). Figures are the EPA's own, per configuration, and every one is listed above.
What do owners complain about on the 2024 Toyota Prius Prime?
Owners have filed 15 complaints with NHTSA about the 2024 Toyota Prius Prime, most often about electrical system, unspecified, latches/locks/linkages. Of those, 3 involved a crash, 3 reported injuries. Complaints are unverified owner reports, so treat the pattern as a signal and the individual report as an anecdote.
How clean is the 2024 Toyota Prius Prime?
The EPA smog rating for the 2024 Toyota Prius Prime is 7 out of 10. That score covers tailpipe pollutants other than greenhouse gases, and it only compares vehicles within the same model year. It is certified for all fifty states, so it can be registered new anywhere in the U.S. Its configurations were certified to different standards — California LEV-III SULEV30, Federal Tier 3 Bin 30 — which the table above lists per configuration.
Are there service bulletins for the 2024 Toyota Prius Prime?
The manufacturer has filed 98 service bulletins and related communications with NHTSA for the 2024 Toyota Prius Prime, most often covering electrical system, structure, engine. The most recent is dated 2026-09-08. A bulletin is not a recall: it is the repair procedure a manufacturer sends its dealers for a condition it knows about, and the work is not automatically paid for. It is still worth knowing — if the symptom matches, quoting the bulletin number at the service desk can save a diagnosis. The document numbers and summaries are listed above.
How does the 2024 Toyota Prius Prime do at state inspection?
In New York’s inspection lanes over the 12 months to Oct 10, 2026, the 2024 Toyota Prius Prime failed the emissions check on 2.9% of first inspections — higher than the 1.5% for every 2024 model-year vehicle inspected; and the safety inspection on 1.6% (every 2024 vehicle: 0.74%). The figures are New York State DMV’s own inspection records, first inspections only, and the table above sets each one against every vehicle of the same model year.
Which 2024 Toyota Prius Prime trim is the best value?
$6,695 separates the cheapest of the 3 trims from the most expensive, so the answer depends on which of the differences you would actually use. Every trim has its own page here with the manufacturer's full specification and equipment list, plus a short summary of exactly what it adds over the base trim — worth reading before a dealer frames the walk-up for you. The trim-by-trim ladder shows what every step up costs and what it makes standard.
Is the 2024 Toyota Prius Prime better than the 2024 Hyundai Elantra?
The Toyota Prius Prime edges it, 89.2 to 85, on tech & comfort, safety, space & cargo. The Hyundai Elantra is ahead on price and fuel & range. We publish a full side-by-side of the 2024 Toyota Prius Prime against the 2024 Hyundai Elantra — specifications by family, equipment feature by feature, safety record and ownership costs. You can re-weight what matters to you and the verdict recalculates.
What we hold, and what an empty row means
Paid vehicle-history reports will not tell you the difference between “nothing happened to this car” and “we never received that record” — both of the big two say as much in their own help pages. Most of what is on this page comes from complete federal registers, so we can tell you which is which, row by row.
| Data | Held | Source | What it covers — or what empty means |
|---|---|---|---|
| Fuel economy & configurations | 2 configurations | EPA certification records | Every configuration the EPA certified for sale, with its own test figures. |
| Emission certificates | 2 configurations | EPA emission certificates | Smog rating, standard and the sales area that decides where the car can be sold new. |
| Recalls | 4 | NHTSA recall campaigns | A complete federal register: every campaign covering this model year, with severity and advisory flags. |
| Owner complaints | 15 | NHTSA complaint database | Also complete, but unverified: these are reports owners filed, not findings. Counts scale with how many were sold. |
| Crash ratings | 1 tested | NHTSA NCAP | Only the configurations NHTSA chose to crash-test, which is never all of them. |
| Service bulletins | 98 | NHTSA manufacturer communications | Everything the manufacturer told its dealers about a defect or malfunction, short of a recall. |
| Investigations | none | NHTSA Office of Defects Investigation | No defect investigation has been opened. |
| Driver-assist crash reports | none | NHTSA Standing General Order 2021-01 | No report has been filed. Only entities named in the order report, and only crashes they hear of — so this is also what an unequipped car, or a manufacturer without telematics, looks like. |
| Specifications filed with NHTSA | none | NHTSA vPIC, decoded from VIN patterns | We had no VIN pattern to decode for this model year, or the manufacturer filed nothing usable. |
| Trims, pricing & equipment | 3 trims | Manufacturer press kit | Transcribed from the manufacturer's own press material, every value carrying the document it came from. |
Rebuilt nightly; this page was generated 2026-10-26. Every figure above is traceable to the source named beside it, and the JSON for this page carries the same values with their identifiers.
Sources & method
Safety Signal starts every model-year at 100 and subtracts points per open NHTSA recall campaign by severity: critical 15 (fire risk, park-outside or do-not-drive advisories), high 8 (brakes, steering, airbags, loss of drive power, structure, battery), moderate 6, minor 3 (software, labels, lighting fixed by an update). The most serious recall counts in full and each further one counts 85% of the one before, because a vehicle sold in millions is recalled more often than a rare one without being more dangerous — and because a flat subtraction bottomed the scale out, scoring a vehicle with 22 recalls within a point of one with six. A ≥ 90, B ≥ 80, C ≥ 70, D ≥ 60, otherwise F. Read it as what it counts: recall campaigns on the federal record, weighted by severity. The damping reduces the sales bias by roughly 40% but does not remove it: like our complaint counts, this is not normalized by how many were sold, so a best-seller still scores somewhat worse than an obscure model with the same real risk. NHTSA crash ratings, do-not-drive and park-outside advisories, and the crash, fire, injury and death counts in owner complaints are reported separately on every page and never blended into the letter — a vehicle can hold five stars and a poor letter at once, and where that happens we say so rather than leave you to notice. Because the scale subtracts from a clean sheet, a model year too new to have been recalled, complained about or bulletined scores full marks on an empty record; we label those grades provisional rather than present them as earned.
EPA figures come from fueleconomy.gov vehicle records. Recalls, complaints, investigations and crash ratings come from NHTSA's public flat files, refreshed nightly. Trim-level specifications and pricing are transcribed from the manufacturer's official press kit; every value carries its source in the data file.