Toyota Safety Sense 3.0™ – Full-Speed Dynamic Radar Cruise Control (DRCC)
Toyota Safety Sense 3.0™ – Pre-Collision System with Pedestrian Detection (PCS w/PD)
Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, rear seat-mounted side airbags, and front and rear side curtain airbags
Integrated backup camera display
Toyota Safety Sense 3.0™ – Lane Departure Alert with Steering Assist (LDA w/SA)
Toyota Safety Sense 3.0™ – Lane Tracing Assist (LTA)
Safe Exit Assist (SEA)
Front and Rear Parking Assist with Automatic Braking (PA w/AB)optional
Anti-lock Brake System (ABS)
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
Front Cross Traffic Alert (FCT)
Hill Start Assist Control (HAC)
LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
Lane Change Assist (LCA)
Rear-Seat Reminder
Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST)
Toyota Safety Sense 3.0™ – Automatic High Beams (AHB)
Toyota Safety Sense 3.0™ – PreCollision System with Pedestrian Detection (PCS w/PD), Full-Speed Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA), Lane Tracing Assist (LTA), Road Sign Assist (RSA), Automatic High Beams (AHB), Proactive Driving Assist (PDA)
Traffic Jam Assist (TJA)*
Vehicle Proximity Notification System (VPNS)
Engine immobilizer
Tire Pressure Monitor System (TPMS)
Infotainment10 std · 0 opt
Safety Connect® – includes Emergency Assistance Button, Enhanced Roadside Assistance, Automatic Collision Notification, and Stolen Vehicle Locator
Remote Connect - Remotely interact with your vehicle through the Toyota app
Drive Connect – includes Cloud Navigation with Google points-of-interest (POI) data, Intelligent Assistant with Hey Toyota, and Destination Assist
Wi-Fi Connect – includes AT&T Wi-Fi hotspot and Integrated Streaming (Apple Music and Amazon Music) compatibility. Up to 30 day/3GB trial subscription.
8-in. Toyota Audio Multimedia touchscreen, six speakers, with wireless Apple CarPlay® & Android Auto™ compatibility, SiriusXM® with 3-month Platinum Plan trial subscription
Leather-trimmed heated tilt/telescopic steering wheel with audio, Multi-Information Display, and Bluetooth® hands-free phone controls
Service Connect – Receive personalized maintenance updates and vehicle health reports
Six USB-c charge ports * — two front/ two center console/ two rear
Wireless Android Auto™ compatibility
Wireless Apple CarPlay® compatibility
Convenience2 std · 0 opt
Smart Key System on front driver door with Push Button Start, remote keyless entry system with lock, unlock and panic functions
Power windows with auto up/down
Climate1 std · 0 opt
Single zone climate control system with dust and pollen filter
Seating2 std · 0 opt
60/40 split fold-down rear seats
Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat
Interior6 std · 0 opt
Leather-trimmed heated tilt/telescopic steering wheel with audio, Multi-Information Display, and Bluetooth® hands-free phone controls
Center console with armrest and storage compartment
Rear dome light and cargo area light
Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer, and warning messages
Two front cup holders; two front and two rear bottle holders
Extendable dual sun visors with illuminated vanity mirrors
Exterior7 std · 0 opt
17-in. alloy wheels with wheel covers and 195/60R17 tires
Active grille shutter
Heated power outside mirrors with folding feature
LED Daytime Running Lights (DRL) with on/off feature
Ranked by what shoppers ask about first; standard equipment before options.
Transcribed from the manufacturer's official press kit for the 2024 Prius Prime. Confirm with the window sticker for a specific unit.
The cheapest ownership win
Insurers price the 2024 Prius Prime very differently, and the gap between the best and worst quote on the same car and driver is usually larger than any option you are weighing on this page.
Affiliate disclosure: some links on this page are affiliate links. If you request a quote or buy through them we may earn a commission at no extra cost to you. Nothing on this page changes because of it.
Common questions about the SE
Source: EPA, NHTSA and manufacturer press kits
How much is the 2024 Toyota Prius Prime SE?
The manufacturer lists $33,375 for the 2024 Toyota Prius Prime SE. It is the cheapest trim of this model year. MSRP excludes destination, options, taxes and dealer charges.