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Head-to-head

2024 Kia Soul vs 2024 Toyota RAV4 Prime

The Kia Soul wins clearly, 91.6 to 71.6, on tech & comfort, price, safety. The Toyota RAV4 Prime is ahead on fuel & range and space & cargo.

A

2024 Kia Soul

The 2024 Kia Soul is sold in the U.S. as a gas compact SUV with 2 EPA-rated configurations. The most efficient version, the Soul Eco dynamics, is EPA-rated at 3…

vs
B

2024 Toyota RAV4 Prime

The 2024 Toyota RAV4 Prime is sold in the U.S. as a plug-in hybrid compact SUV. The most efficient version, the RAV4 Prime 4WD, is EPA-rated at 38 mpg combined.…

Verdict · default weights

2024 Kia Soul

Clear win

The Kia Soul wins clearly, 91.6 to 71.6, on tech & comfort, price, safety. The Toyota RAV4 Prime is ahead on fuel & range and space & cargo.

Tech & comfort 2024 Kia Soul leads by 75.9
Price 2024 Kia Soul leads by 53.8
Fuel & range 2024 Toyota RAV4 Prime leads by 18.5
Category · weight2024 Kia Souloverall 91.62024 Toyota RAV4 Primeoverall 71.6
Pricew 410046.2
Fuel & rangew 381.5100
Safetyw 492.185.2
Space & cargow 281.1100
Performancew 286.695.5
Tech & comfortw 310024.1
Warrantynot comparedNo dataNo data
Overall91.671.6

Trim vs trim · 6 of 7 categories compared

Kia Soul: base trim LX FWD · Toyota RAV4 Prime: base trim SE AWD. Pick a trim in the tool to compare any other trim.

Change what matters to you →Scores are 0–100 per category from the data on this page. The weights are yours to set.

Where the gap is

the biggest differences, from the scorecard's own numbers

Where the 2024 Kia Soul wins

  • It lists 28 standard driver-assist features against 4.
  • It lists more comfort and tech equipment (41.5 points against 10 on the press-kit count, standard = 1, optional = ½).
  • It starts $23,500 lower ($20,190 against $43,690 base MSRP).

Where the 2024 Toyota RAV4 Prime answers

  • It carries 5 NHTSA overall stars against 4.
  • It costs $400 a year less to fuel on the EPA's estimate ($1,750 against $2,150).

Ranked by how far apart the two score on each measure, so a price gap and a horsepower gap are compared on the same scale. Every figure is on this page.

Specifications side by side

51 specs · manufacturer press kits
SpecKia SoulLX FWDToyota RAV4 PrimeSE AWD
Pricing
Base MSRP (excludes destination)$20,190$43,690
Engine Basics
Aspirationnaturally aspirated—
Cylinder count44
Engine displacement1,999 cc2,487 cc
Engine type (full description)2.0L I-4, Multi-Port Injection (MPI)2.5-liter Dynamic Force 4-cylinder, aluminum alloy block with aluminum alloy cylinder head
Fuel injection systemgdi mpiD-4S
Valve configurationDOHCDOHC 16-Valve
Engine Output
Horsepower147 hp177 hp
Torque132 lb-ft165 lb-ft
Fuel Economy
MPG (city)27 mpg40 mpg
MPG (combined)30 mpg38 mpg
MPG (highway)33 mpg36 mpg
Transmission
Final drive ratio5.715:1—
Transmission typeIntelligent Variable Transmission (i-IVT)ECVT with sequential shift mode
Dimensions Exterior
Ground clearance6.7 in8 in
Overall height63 in67 in
Overall length165 in181 in
Overall width70.9 in73 in
Wheelbase102 in106 in
Cargo
Cargo volume behind 1st row62.1 cu-ft63.1 cu-ft
Cargo volume behind 2nd row24.2 cu-ft33.4 cu-ft
Total interior volume121 cu-ft98.9 cu-ft
Seating
Passenger seating capacity—5
Headroom
Front headroom39.9 in37.7 in
Second-row headroom—39.5 in
Third-row headroom39.5 in—
Legroom
Front legroom41.1 in41 in
Second-row legroom—37.8 in
Third-row legroom38.8 in—
Weights
Curb weight (maximum)2,888 lbs4,235 lbs
Curb weight (minimum)2,888 lbs4,235 lbs
Gross vehicle weight rating4,023 lbs5,530 lbs
Payload capacity—1,295 lbs
Suspension
Front suspension typeMacPherson Strut and stabilizer / Multi Functional Body ValveMacPherson strut with stabilizer bar
Rear suspension typeCoupled Torsion Beam Axle (CTBA)Multi-link with stabilizer bar
Steering
Steering typeMotor Driven Power Steering (MDPS)Electric Power Steering (EPS) rack-and-pinion
Turning radius (curb-to-curb)34.8 ft36.1 ft
Brakes
Front brake diameter279 mm328 mm
Front brake typeVented discventilated disc
Parking brake typeHand Brake (Mechanical Cable Type)epb
Rear brake diameter262 mm315 mm
Rear brake typesolid discventilated disc
Wheels
Wheel diameter16 in18 in
Wheel materialsteelalloy
Wheel width6.5 in7 in
Tires
Tire sizeP205/60 R16225/60R18
Fuel System
Fuel tank capacity14.3 gal14.5 gal
Minimum recommended octane8787
Shoulder Room
Front shoulder room55.5 in57.8 in
Second-row shoulder room—56.4 in
Third-row shoulder room54.7 in—

Green marks the better value where the direction is unambiguous (more room, more power, lower price). Blank rows are specs the press kit does not publish.

Equipment, feature by feature

176 features · differences first, then shared

Safety28 differ · 31 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
Forward Collision Avoidance with Pedestrian Detection (FCA-Cyc, PED) std—
Rear Cross-Traffic Collision Avoidance Assist (RCCA)opt—
Dual front advanced airbags std—
Dual front seat-mounted side airbags std—
Full-length side curtain airbags std—
Lane Departure Warning std—
Lane Keep Assist (LKA) std—
Downhill Brake Control— std

Infotainment6 differ · 6 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
6 speakers std—
8 in. color touchscreen audio display unit with AM/FM/MP3, Android Auto/Apple CarPlay and HD Radio (DA 2.0) std—
Android Auto and Apple CarPlay smartphone integration std—
Audio Remote Control std—
Bluetooth® wireless technology without voice recognition std—
USB input std—

Convenience6 differ · 6 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
12V power outlet (x2) in center fascia std—
Folding key with panic alarm and trunk opener std—
LX Technology Packageopt—
Power door locks std—
Power windows with driver's one-touch auto-down std—
Remote keyless entry std—

Climate3 differ · 3 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
Air conditioning std—
External Control Compressor std—
Rear ventilation duct std—

Seating6 differ · 6 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
6-way adjustable driver's seat std—
60/40 split-folding rear seat std—
Front-seat adjustable headrests (up/down/sliding) std—
Height adjustable driver's seat std—
Seating Capacity: 5— std
Woven and knit cloth seat trim std—

Interior31 differ · 31 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
Cargo lamp std—
Center console armrest and storage std—
Center room lamp std—
Deluxe upper door trim std—
Digital clock std—
Door scuff plates std—
EPA Passenger Volume: 98.9 cu. ft. w/moonroof / 101.3 cu. ft. without moonroof— std
Front and rear door bottle holder std—

Exterior37 differ · 38 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
16-inch Alloy wheelsopt—
16-inch Steel wheels with full wheel covers std—
Anti fog std—
Approach/Departure Angle: 18.6 / 21.4 degrees— std
Black and silver front radiator grille std—
Black belt-line std—
Black exterior side sills std—
Body-color exterior door handles std—

Powertrain31 differ · 31 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
Electronic On-Demand All-Wheel Drive (AWD)— std
2.0L I-4, Multi-Port Injection (MPI) engine std—
6.6 kW Charging Time (120V at 12A/240V at 16A): 12 / 2.5 hr.— std
Active Eco std—
Battery Pack Type: 18.1 kWh Lithium-Ion— std
Battery Voltage: 355.2V— std
Bore x Stroke: 87.5 x 103.4 mm— std
Compression Ratio: 14.0:1— std

Chassis16 differ · 16 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
Brakes - Front Diameter: 12.9 in.— std
Brakes - Front Type: Ventilated disc— std
Brakes - Rear Diameter: 12.4 in.— std
Brakes - Rear Type: Ventilated disc— std
Coupled Torsion Beam Axle (CTBA) std—
Gas Shock Absorber std—
McPherson strut and stabilizer bar std—
Motor Driven Power Steering (MDPS) std—

Cargo8 differ · 8 listed

FeatureKia SoulLX FWDToyota RAV4 PrimeSE AWD
Cargo net hooks std—
Cargo Volume Behind front row w/ second row folded: 63.1 cu. ft. w/ moonroof / 63.2 cu. ft. without moonroof— std
Cargo Volume Behind second row: 33.4 cu. ft. w/moonroof / 33.5 cu. ft. without moonroof— std
Dual level cargo boardopt—
GVWR: 5,530 lbs.— std
Max Towing Capacity: 2,500 lbs.— std
Maximum Tongue Weight (10% of Tow Rating): 250 lbs.— std
Payload: 1,295 lbs. (SE) / 1,230 lbs. (XSE)— std

Highlighted rows are where the two differ. Wording is the manufacturer's own.

Safety record

NHTSA recalls, complaints, NCAP

Kia Soul

Safety Signal 100 A
NHTSA overall ★★★★☆
Frontal / side / rollover ★★★★☆ / ★★★★★ / ★★★★☆
Recalls 0
Owner complaints 31 · 0 crashes · 1 fires
Most complained about Electrical System (9), Unspecified (9), Engine (5)

Top recalls

No recalls on file.

Toyota RAV4 Prime

Safety Signal 89 B
NHTSA overall ★★★★★
Frontal / side / rollover ★★★★☆ / ★★★★★ / ★★★★☆
Recalls 2
Owner complaints 30 · 3 crashes · 1 fires
Most complained about Electrical System (10), Unspecified (6), Visibility/Wiper (6)

Top recalls

  • moderate Back Over Prevention 25V744000 · 1,024,407 vehicles
  • moderate Electrical System 25V595000 · 591,377 vehicles

Ownership

EPA, manufacturer warranty
Kia SoulLX FWDToyota RAV4 PrimeSE AWD
Price$20,190 (base trim)$43,690 (base trim)
Price range across trims$20,190 – $24,490 4 trims$43,690 – $47,560 2 trims
PowertrainsGASPHEV
EPA configuration comparedSoul Eco dynamicsRAV4 Prime 4WD
Combined mpg / MPGe3138
EPA annual fuel cost$2,150$1,750
EV range——
Basic warranty—3 yr / 36,000 mi (make terms)
Powertrain warranty—5 yr / 60,000 mi (make terms)
Roadside assistance—2 yr

Common questions

Source: EPA, NHTSA and manufacturer press kits

Which is better, the 2024 Kia Soul or the 2024 Toyota RAV4 Prime?

The Kia Soul wins clearly, 91.6 to 71.6, on tech & comfort, price, safety. The Toyota RAV4 Prime is ahead on fuel & range and space & cargo. On WhichTrim's default weights the 2024 Kia Soul scores 91.6 and the 2024 Toyota RAV4 Prime 71.6. The weights are yours to change — move what you care about and the verdict recalculates on the page.

Which is cheaper, the 2024 Kia Soul or the 2024 Toyota RAV4 Prime?

The 2024 Kia Soul starts lower — $20,190 against $43,690, a gap of $23,500 at the trims compared here. Both are manufacturer MSRPs before destination, options and dealer charges.

Which has the better safety record, the 2024 Kia Soul or the 2024 Toyota RAV4 Prime?

2024 Kia Soul: 4 NHTSA stars, grade A, 0 recalls. 2024 Toyota RAV4 Prime: 5 NHTSA stars, grade B, 2 recalls. Crash ratings come from NHTSA's own tests; the grade is WhichTrim's read of the recall record, and the two can disagree.

What are the biggest differences between the 2024 Kia Soul and the 2024 Toyota RAV4 Prime?

Where the 2024 Kia Soul wins: it lists 28 standard driver-assist features against 4, lists more comfort and tech equipment (41.5 points against 10 on the press-kit count, standard = 1, optional = ½), and starts $23,500 lower ($20,190 against $43,690 base MSRP). Where the 2024 Toyota RAV4 Prime answers: it carries 5 NHTSA overall stars against 4 and costs $400 a year less to fuel on the EPA's estimate ($1,750 against $2,150).