Which 2023 Toyota Prius Prime trim should you buy?
$32,975 to $39,670. What each step up the ladder costs and what becomes standard for the money, cheapest first, from Toyota's own press kit — so you can see where the price goes before a dealer walks you up it.
Most standard equipment per dollar: SE FWD → XSE FWD, +$3,250 for 10 features made standard.
XSE $36,225
+$3,250 over the SE FWD.
Standard here, not on the SE FWD: 19-in. alloy wheels and 195/50R19 tires, Auto-dimming rearview mirror with HomeLink®, Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto on/off, Front and Rear Parking Assist with Automatic Braking (PA w/AB), Heated front seats, Qi-compatible wireless smartphone charging with charge indicator light, Rear-seat center armrest with cupholders, Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions, SofTex®-trimmed front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat, Two front and two rear cup holders; two front and two rear bottle holders
MPG comb 52 mpg → 48 mpg · Wheels 17 in → 19 in
XSE Premium $39,670
+$3,445 over the XSE FWD.
Standard here, not on the XSE FWD: 12.3-in. Toyota Audio Multimedia touchscreen, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription, 8-speaker JBL® * Premium Audio with amplifier, Digital Key System – Digital key enables smartphone to be used instead of a physical key, Driver memory seat with two settings, Fixed Glass Roof, Heated and ventilated front seats, Power back door
Each trim is measured against the nearest cheaper trim with the same drivetrain and powertrain, so a step shows equipment rather than the price of all-wheel drive. "Standard here" means the press kit lists it as standard on this trim and not as standard on the one below — it may have been an option there. MSRP excludes destination. Confirm a specific car against its window sticker.
Compare two trims side by side → Back to the 2023 Toyota Prius Prime
Common questions about the 2023 Toyota Prius Prime trims
Source: EPA, NHTSA and manufacturer press kitsWhich 2023 Toyota Prius Prime trim is the best value?
On standard equipment per dollar, the step from the SE FWD to the XSE FWD: $3,250 more for 10 features the press kit lists as standard on the XSE FWD and not on the SE FWD. Whether those features are worth it to you is the real answer — the list is on this page.
How much do the 2023 Toyota Prius Prime trims cost?
3 trims, from $32,975 for the SE FWD to $39,670 for the XSE Premium FWD. Manufacturer MSRP, excluding destination, options, taxes and dealer fees.