Toyota Safety Sense 3.0™ – Pre-Collision System with Pedestrian Detection (PCS w/PD)
Eight airbags — includes driver and front passenger Advanced Airbag System
Toyota Safety Sense 3.0™ – Lane Departure Alert with Steering Assist (LDA w/SA)
Toyota Safety Sense 3.0™ – Lane Tracing Assist (LTA)
driver and front passenger seat-mounted side airbags
front and rear side curtain airbags
rear seat-mounted side airbags
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
Hill Start Assist Control (HAC)
Integrated backup camera display
LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
Rear-Seat Reminder
Star Safety System™ — includes Anti-lock Brake System (ABS)
Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC)
Star Safety System™ — includes Traction Control (TRAC)
Toyota Safety Sense 3.0™ – Automatic High Beams (AHB)
Toyota Safety Sense 3.0™ – Full-Speed Range Dynamic Radar Cruise Control (DRCC)
Toyota Safety Sense 3.0™ – Proactive Driving Assist (PDA)
Toyota Safety Sense 3.0™ – Road Sign Assist (RSA)
Vehicle Proximity Notification System (VPNS)
Front and Rear Parking Assist with Automatic Braking (PA w/AB)optional
Engine immobilizer
Tire Pressure Monitor System (TPMS)
Infotainment9 std · 0 opt
Wi-Fi Connect - includes AT&T WiFi hotspot and Integrated Streaming (Apple Music and Amazon Music) compatibility.
8-in. Toyota Audio Multimedia touchscreen, six speakers, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription
Drive Connect - includes Cloud Navigation with Google points-of-interest (POI) data, Intelligent Assistant with Hey Toyota, and Destination Assist
Remote Connect - Remotely interact with your vehicle through the Toyota app
Safety Connect® - includes Emergency Assistance Button, Enhanced Roadside Assistance, Automatic Collision Notification, and Stolen Vehicle Locator
Service Connect - Receive personalized maintenance updates and vehicle health reports
Six USB-c charge ports * — two front/ two center console/ two rear
Wireless Android Auto™ compatibility
Wireless Apple CarPlay® compatibility
Convenience1 std · 0 opt
Power windows with auto up/down
Climate1 std · 0 opt
Single zone climate control system with dust and pollen filter
Seating3 std · 0 opt
60/40 split fold-down rear seats with center armrest
Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat
Fabric-trimmed front seats; 6-way adjustable front passenger seat
Interior6 std · 0 opt
Center console with armrest and storage compartment
Rear dome light and cargo area light
SofTex®-trimmed tilt/telescopic steering wheel with audio, Multi-Information Display, and Bluetooth® hands-free phone controls
Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer, and warning messages
Two front cup holders; two front and two rear bottle holders
Extendable dual sun visors with illuminated vanity mirrors
Exterior11 std · 0 opt
Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto on/off
17-in. alloy wheels with wheel covers and 195/60R17 tires
Active grille shutter
Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) and auto off
Color-keyed outside door handles
Heated power outside mirrors with folding feature
LED Daytime Running Lights (DRL) with on/off feature
Ranked by what shoppers ask about first; standard equipment before options.
Transcribed from the manufacturer's official press kit for the 2023 Prius. Confirm with the window sticker for a specific unit.
Factory warranty running out?
The 2023 Toyota Prius is in the years where transmission, electronics and drivetrain repairs land on the owner. What an extended plan does and does not cover is worth reading before a dealer quotes you one.
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Common questions about the LE
Source: EPA, NHTSA and manufacturer press kits
How much is the 2023 Toyota Prius LE?
The manufacturer lists $27,950 for the 2023 Toyota Prius LE. It is the cheapest trim of this model year. MSRP excludes destination, options, taxes and dealer charges.