Reach car owners the week their car goes wrong
Readers come to WhichTrim with one model year and one problem: the manufacturer’s service bulletins, the owner complaints, the trouble code on the dash. For lemon-law and auto-defect firms there is one sponsor slot per state, at a flat monthly fee, shown to readers in that state.
The attorney slot
$300 a month
Or $750 prepaid for a quarter. A flat fee: nothing per click, per call or per client.
One firm per state
Shown to readers located in your state, on model-year, service-bulletin and trouble-code pages. Never on a recall: recall repairs are free at the dealer.
Labelled, always
“Sponsored · Attorney advertising” above the firm’s name, a line of text you supply, and a link to your own site.
What the slot never does
- No lead form, no pay-per-lead and no share of any fee: WhichTrim is paid for the advertisement, never for a client.
- No endorsement, rating or recommendation of any firm, and no word from the firm in the data, the grades or the rankings.
- No reader’s details passed on. A reader who wants a lawyer clicks through to the firm’s own site.
- The text is the firm’s own, and the firm is responsible for it meeting its state bar’s advertising rules.
For case work
Every recall, manufacturer bulletin, NHTSA investigation and owner complaint WhichTrim publishes is from NHTSA’s public files, cited to the document number.
Common questions
Source: WhichTrimHow much does the attorney slot cost?
$300 a month, or $750 prepaid for a quarter, for one state. It is a flat fee for the advertisement: nothing per click, per inquiry or per client.
Why no lead form or pay-per-lead?
Paying a website for each client it sends a lawyer is a referral fee, which most states' professional-conduct rules forbid. A flat fee for an advertisement is the ordinary cost of advertising, so that is the only way WhichTrim sells the slot.
Does WhichTrim recommend the sponsoring firm?
No. The slot is labelled as attorney advertising, WhichTrim does not rate or endorse any firm, and sponsors have no say over the data, the grades or the rankings.
Where is the slot shown?
To readers in the sponsor's state, on model-year, service-bulletin and trouble-code pages. It is never shown on recall pages: recall repairs are free at the dealer.